Blogiversary IV: How Do Bloggers Make Money?

Like previous blogiversaries, we’re gonna use this week as an excuse to take a look at the business side of blogging (at least as we know it). As you’ve probably gathered by now, we never intended to start a business when we wrote our first post back in Sept 2007, nor did we ever construct a formal business plan. So this whole adventure has been a learn as we go / roll with the punches / adjust along the way / insert more cliches here kind of deal. And just like we don’t claim to be DIY experts or trained interior designers (we’re just two people with a chihuahua and a baby), we’re not about to pretend that we’re the savviest business people out there either. But like everything else we do, we’re just gonna share our experiences in an effort to help someone out there who might be trying to grow their blog… or is just curious about what we do all day. We’ve lightly touched on some of this info in past blogiversary posts, but this year we’ve added a lot more details along with some new visuals: PIE CHARTS. Oh yeah, you read that right. Sherry’s math-teacher dad is about to do the happy dance. So get your fork out and prepare to dig in.

Let’s start with a look at how we spend our time… a slice (har-har) of which was somewhat encapsulated in yesterday’s day in the life post. But this is a more global look at all the things we do as opposed to the somewhat random and always-changing things that we do in a day. Oh and to be clear, this is a look at when goes into running Young House Love (so it excludes things like parenting a sixteen month old and other general I’m-an-adult duties like cooking and cleaning). Behold, a very simplified / approximated breakdown (all the pie charts in this post are very general guesses, btw):

The main thing that might surprise you here is that we actually spend a very pretty small sliver of our time actually doing projects (aka “DIYing”). In fact, some weeks it feels like we barely have any more time to tackle our to-do list than we did back when we both had full-time jobs in advertising (that was pre-Clara too, so we might have had more energy, haha). Our weekends (along with weeknights after 7:30 when Clara’s in bed) are still our most productive days in terms of making house progress because the blog is “quieter” (as we say around here). So we can focus more on tasks and less on answering comments and proofing & posting posts. But that pie chart isn’t complicated enough, so…

Here’s a further breakdown of the breakdown above (yup, we broke down a breakdown) to give you a better sense of what we really do within those general categories:

INTERACTING:

  • Comments: Our philosophy is that if you take the time to read what we write, the least we can do is return the favor. So we manually moderate all comments so that one of us – usually Sherry – can read it before it risks getting lost in the count and so that we can answer any questions that come up (the only exception to this is giveaway entries, which get approved in bulk since they routinely top 3K and actually topped 10K yesterday, and stopped loading, so we had to start a second giveaway post). Yes, it’s time consuming. And no, it’s probably not the most efficient system. But being part of the conversation on our blog is very important to us and we hate leaving any question unanswered. Farming that duty out to someone like an intern just feels too “answering service” to us, so we’re happy to stay grass roots and hands on.
  • Twitter, Facebook & Email: Similarly, we try to be as responsive as possible on other social media. We don’t hover on our Facebook page as much as we used to, but we still try to poke in to respond where needed. And Hootsuite helps us track @mentions on Twitter so we can do our best not to let a tweet question or comment flutter by unnoticed.

WRITING:

  • Posts: Well duh, a blog has to have posts right? We’re wordy and we know it (clap your hands!), so this is another major chunk of blogging. And we write around 35 a month, so it keeps us busy. But we’re not sure how you can be a good blogger without spending a good portion of time on your posts. Plus it’s our first love, along with DIY. Writing posts is what we used to do on nights and weekends after long days of working in advertising just for fun. And we still feel that way – it’s a good time.
  • BabyCenter & Do It Yourself Magazine: We’ve been lucky enough that writing our blog has spawned other writing gigs, like our weekly post on BabyCenter’s Momformation blog and a regular column in BHG’s Do It Yourself Magazine. So between coordinating those with our bosses over there, coming up with ideas, writing them, taking photos (or briefing an illustrator or photographer in the case of DIY), and answering comments (on BabyCenter), they’re sort of a part time job on their own. 
  • Book: We’re writing a 260+ page book (due out in Fall of 2012) full of hundreds of projects and photos (more on that here). Some weeks this slice of pie should be muuuch bigger, and some a little smaller. Now that we have 90% of our manuscript turned in (whew!), this slice may actually get permanently larger since it’s time to actually do all of the projects that we talked about and have them photographed at our house by a pro before Christmas (yes, hundreds of them). Should be interesting…

DIY-ING:

  • Projects: This is the actual doing of stuff to our house, which we then blog about. Most of these projects might have gotten done even if we didn’t have a blog (DIY is just something we love)… but we definitely take on projects sooner, faster, more thoroughly, and with more gusto than we may have if we didn’t have an audience. The fact that you guys are watching adds pressure, but it’s the good kind that keeps us going. Promise. You guys = momentum.
  • Gathering Supplies: This is the part that makes us best friends with the employees at our local thrift stores, home improvement stores, craft stores, fabric stores, lighting outlets, etc. Sometimes running errands (aka: gathering supplies) can take less than an hour. Sweet. And sometimes it can take more than a day to track down something we need. Hunting stuff is always kind of a wild card item on the to-do list. But you know what they say about the thrill of the chase…

PHOTOGRAPHING:

  • Photo Taking: Sometimes this is just taking a few moments during each step of a project to snap a few shots. Sometimes it’s cleaning up and styling rooms for “after shots” or “house tour” pictures (Hurricane Clara can leave quite a mess before we swoop in and straighten up so you guys don’t have to stare at a giant stack of books in front of the new desk that we built). This also includes the technical aspects of photography that still take us more time than we’d like (using the tripod, adjusting the aperture, waiting for different times of day to see which light is better, etc), which is why we have…
  • Photo Editing: These are things like adjusting the color, exposure, size, and the way that our photos are cropped (sometimes even after thinking we’ve mastered the camera things are too blue or too yellow or too wide or off-center, so we try to adjust them so they look as true to life as possible). This also includes uploading and sorting through the hundreds of pics that we take each week. Wish I were kidding about the “hundreds” part, but we usually average 50-200 photos per post (which can tip the scales at 1,200 photos snapped each week). We then boil them down to under 20 per post and size & upload ’em).

BUSINESS RUNNING:

  • Sponsors: This is where most of our money comes from (more on that later) so it involves a lot of fielding advertising requests, notifying sponsors about renewals, sending invoices, and uploading ads to our sidebar. (FYI, we use Google AdManager to serve our sponsors’ ads to our site, which takes a bit of “supervision” but not too much beyond the whole client-relations thing that we do via email).
  • Giveaways: We make no money doing this, but it’s our way of “giving back” to our readers (and a way to deflect the free products that we’re offered but no longer accept). Coordinating each week’s giveaway involves a bunch of emails to confirm the prize details, notify the winners, and facilitate the prize delivery. There’s also the task of being the bearer of bad news to folks since we just don’t have room for every prize that we’re emailed about (and sometimes they don’t feel like the right fit for you guys). Which leads me to our next point…
  • Saying “No Thank You”: We’re people pleasers, so this is a hard one for us, but we get so many requests each week that we 1) just don’t have enough hours in the day for (i.e. attending a local – or not so local – event), 2) don’t really blog about (i.e. “could you pretty please write about my dog walking service?”) or 3) have a policy against doing (i.e. reviewing a product, adding paid text link ads to posts) that we find ourselves having to decline a lot. Sorry if you’ve been on the receiving end of this. We’ve learned that saying no is difficult, but sometimes it’s necessary for reasons of principle and/or sanity.
  • Bookkeeping: Ugh, this bores me too much to talk about. Just pretend I said something interesting about paying bills, filing quarterly taxes, renewing our business license, paying for our own health insurance, managing our site-hosting fees, and organizing receipts. Wish it was less yawn inducing, but it’s a necessary evil when it comes to running your own business (more on that here).
  • Technical Stuff: On a good week this slice could all but disappear, but on a busy week we may be installing updates, dealing with server glitches, craaaaaashing entirely (which gives us approximately 50 gray hairs each time), or even doing a whole blog redesign like the one we did a few weeks back (we probably spent 40 hours total on that over the course of about four weeks). Since we’re not technically trained I’m sure all of this takes longer than it should.

So now that we’ve taken a general look at the time aspect of running our blog, let’s talk money. Before you get your hopes up, we’re not gonna detail how much we earn. Call us old fashioned, but we feel like “how much do you make?” joins “who’d you vote for?” and “are those real???” in a our list of conversations not to be had with the entire planet (anything we don’t talk about with friends at dinner usually = off limits here in blog world). In a general sense, we like to say that we make a modest living (we’re not rolling in cheddar, especially after we pay our business-related expenses like hosting fees – which we outline at the end of this post). But we actually think is a good thing because we blog about living modestly, so it all goes hand in hand. But we’re happy to talk about where our money comes from and how that has changed over the last four years. Let’s do it.

Waaay back in 2009 we spoke on a local panel about making money blogging. At the time we sung the praises of a “multi-channel” approach to earning income from your blog. Because, at the time, we (though mainly Sherry, since she was the only full timer then) got money something like this (again, this is a very general guestimate):

We’ll breakdown some of those terms further under the next pie chart, but let’s talk generally for a second. A few years back, despite our best efforts, money from advertising just wasn’t cutting it. So Sherry branched out and started selling inexpensive art prints that she had printed locally and shipped herself (she’s got a fine arts degree). It was sort of like being an Etsy vendor (but she created a shop page on our site to vend them instead). At that time Sherry also began offering custom mood boards to help readers with their “Design Dilemmas” (and briefly even offered smaller services like paint color advice and even short phone consultations).

When it came to pricing those mood boards out, Sherry did some for free first, just to get interest up and a few under her belt. Then she slowly raised her rate using supply & demand as the guide. After being free for a while they were $30, then $60, then $100, and slowly built up to $250 when supply/demand increased over the years (Sherry refused to sell them for more than that, even when the two per week that she would offer up would sell out within two minutes). Oh, we were also writing for Do It Yourself Magazine and our local R Home design magazine, so that’s where we got the whole multi-channel method thing from. We were doing lots of stuff to make a small income. Which was necessary because ad income alone just wasn’t cutting it (I should mentioned here that Sherry took a huge pay cut to go from advertising to blogging, but she just wanted to see it through, and looking back it was a risk that we’re so glad we took).

But now let’s look at a new pie chart. Times have changed, and luckily for the better. As our traffic grew, so did our ad revenue, which meant that we were able to spend less time on services and selling prints (both of which we discontinued after Clara’s birth in May 2010 out of sheer no-time-at-all necessity). The elimination of these services allowed for more time that we could spend focusing on blogging. In fact, while baking making these pie charts I noticed that our currently weekly Google Ad income is larger than what we pulled in our entire first year via Google. This is not to indicate that we’re making an enormous amount now, but rather that what we started at was so laughably small. Hopefully this encourages anyone who is currently earning a few cents a day to stick with it for four years and 2,000+ posts (if you love it I guess, haha, don’t stick with it for the uncertain years-down-the-line dividends). So now our income sources look more like this (this chart might be completely inaccurate since we didn’t really calculate things so it’s not made up of actual percentages – it’s just representative of the general shift in our income sources):

It’s still “multi-channeled” in a way, but the majority of the channels are advertising-based. We still keep our income split across different sources so that if one falters, we aren’t sent into a panic. And in case you’re scratching your head at any of those labels, here’s a quick breakdown:

  • Google Ads: These are labelled as such on our sidebar or at the bottom of a post (they’re by the geniuses at Google who take words from our page – or hints from your browsing history – to show you ads that they feel are most relevant to you). We have little say in what’s shown here, except for blocking inappropriate ads. But we love that they’re pretty self-sufficient, which means more time for projects and writing posts.
  • Ad Networks: Lots of blogs substitute or supplement Google with ads from a network, which allow for more home improvement specific ads that can also pay more (since they don’t usually have enough “inventory” to fill all slots, we usually use a back-up method that shows Google-Ads when they’re not running). Our ad network is Haven Home Media for anyone wondering, now owned by Reader’s Digest. And they came to us, so we’re not sure how you sleuth an ad network out (in general we believe in focusing on keeping projects/posts great and sponsors/networks will hopefully come to you).
  • Sponsors: These are the ads that you see on our sidebar marked as such (as well as folks who get shouted out in a thank you post once a month). These are people/companies that we work with directly, who come to us because they think we’d be a good fit. If we agree (and have room for them, since sometimes we’re “full”) they come on as YHL sponsors and we send them lots of virtual wet kisses. We have a lot of love for them because unlike the random ads that come through an ad network and Google, these folks choose to work with us directly, which is pretty cool of them.
  • Amazon Affiliate: There are lots of affiliate programs out there where basically bloggers earn a very small cut (usually around 4-7%) when someone purchases a product that they recommend. The most common affiliate links you’ll find are in our “We’re Digging” sidebar column with a label under them that says “links contain affiliates”(we’re sticklers for labeling ads, sponsors, and affiliates to try to keep things 100% transparent). They’re all items on amazon.com that we love (some of which are things that we’ve actually bought ourselves – like a specific book, camera accessory, decor item, or toy for Clara). Occasionally they pop up in posts about things we’ve bought and loved, where they’re also always clearly marked.
  • Writing Gigs: These are the aforementioned BabyCenter and Do It Yourself columns that we write, as well as random things that come our way once in a blue moon (like an opportunity to write an article for another publication).
  • Book: Yup, they’re actually paying us to write a book. We can’t believe it either.

But of course, no business is without expenses. And it easy to assume that blogging is a free endeavor (after all, it was when we started in ’07, we even had one of those free urls with wordpress.com at the end of it). But as our traffic and business grew, so did our costs – such as:

  • Hosting: Between paying for our site (on LiquidWeb <–affiliate link, fyi) and our images (on Amazon S3) we’re headed towards a five figure year when it comes to hosting expenses alone. Yes, that’s tens of thousands of dollars just to host our site so you guys can read posts and see pics. Totally worth it though. Blank blog page = no readers. And we like having you guys around.
  • Taxes: Not that anyone is immune to these, but since no employer is taking out taxes for us upfront, it takes some extra planning on our part (i.e. remembering that about a third of every paycheck needs to be squirreled away because it’s going right back to the government in the form of quarterly tax payments).
  • Insurance: When I left my advertising job last May we were suddenly on our own when it came to securing and paying for our own health insurance. And it’s not exactly cheap, but with a little one, good coverage is definitely worth the peace of mind.
  • Retirement: Without an employer automatically socking away bits of a paycheck into a 401k (or doing any sort of matching for us), Sherry and I each opened a SEP on our own, which we’re responsible for contributing to regularly.
  • Business License/ LLC Fees: Since we’re a legit LLC in Virginia, we pay annual license fees and taxes.
  • Professional Help: I know that sounds like a therapist, but what we mainly mean is that we pay our accountant (who does our taxes) and the occasional programmer to help us navigate technical issues (ex: we crash four times in a week and feel like throwing our computers out the window). Though maybe we should consider the therapist sometimes…
  • Equipment: If it weren’t for blogging, we probably wouldn’t own a second laptop, a DSLR camera, an HD Flip video camera, an external hard drive, or an iPhone (among other items that I’m probably forgetting right now). But it definitely helps to have some decent “tools” for blogging as efficiently as possible, so we’re glad to invest in them (and yes they’re write offs, which doesn’t make them free, but it takes away a bit of the sting).
  • Project Costs: Arguably a lot of these costs would probably have been incurred eventually since we were DIY junkies even before we started our blog (so we would do most of this stuff anyway). But as I mentioned earlier – some of our projects happen (or at least happen at the pace and scale that they do) because of this blog. So we might have done all the things that we did to our current house in two years instead of in nine months if we weren’t home bloggers. Oh and since we get asked this a lot: none of our projects are write-offs since we’re doing them to our primary residence (our house isn’t zoned as an office building, which is a good thing because if it was – and we wrote projects off – we’d owe a big chunk of money to the government if we ever sold it).

If you want more info on the expense side of blogging, we actually wrote about it in more detail last year. But that’s enough out of me for now. Hopefully “peeling back the curtain” helped – whether it’s to use this info as you plan your own blogging business (or other somehow-related venture), or to just help you better understand what goes on behind the scenes around here. It’s certainly a lot more than just doing projects and writing about them, but there’s nothing else we’d rather be doing. Seriously, we’re completely amazed that we ended up “here” and our cup runneth over with gratitude. In fact a pie chart of our gratitude would be 101% full. And now as anything with charts should end – who else is hungry for pie?

Psst- The lady wife did a fun little interview about how our blog has grown and revealed a lot of behind the scenes blogging and book-writing info for anyone interested right here (it’s long, but full of tons of juicy stuff, at least in my humble husband opinion). Some of you may have already listened to this, but we figured it was a good thing to add for anyone who hasn’t since it’s on the same subject.

Comments

  1. JanetL says

    I’m sure it’s difficult to say no to free stuff so I just wanted to say a quick thank you for the no swag policy. I have a lot of respect for it and it makes me appreciate your blog even more.

    Also…hundreds of projects by christmas! Oh my gosh how are you not hyperventilating?

  2. Lauren L says

    I haven’t finished reading this post yet, but after reading the link you added to your previous post about free swag, I wanted to let you guys know how much I appreciate and have learned from your blog. I have told friends in the past that my understanding of home deco is based on the HGTV model: Get it all done at once, get it all right the first time, and have lots of money ready to spend on it. Gee, I wonder why I could never get started on a decorating project then. Thanks guys for breaking it down for real for us readers, and emphasizing again and again that it doesn’t have to be perfect, you can always redo it, and it doesn’t have to be expensive! You rock.

  3. KristenK says

    interesting, but I know the one question everyone’s dying to know is what is a “modest” living…. $40k, 60k, 100K…. [Totally respect your privacy so don’t answer, just saying this is the main type of question I am asked about the bloggers and sites with whom I work from people wanting to know if they can quit their day job, lol]

    Your hosting costs seem kind of high, even with your traffic. Maybe you should look into buying your own server and housing it, & hire a P/T sysadmin person to monitor? Probably save lots of money in the long run.

    • says

      As for quitting the ol’ dayjob, I definitely took a huuuuge pay cut to be a blogger and it was a huuuuge risk but it was after writing hundreds of posts (so I knew it truly was my passion). I guess it felt like one of those “now or never things” since we didn’t have kids yet and had enough in savings as a cushion. Luckly if it didn’t pan out many of my advertising clients (I was a freelance ad copywriter at the time) were still interested in working with me again, so I had that to fall back on. Probably wouldn’t have had the guts to do it without that “back-up plan” – haha.

      Oh and thanks for the server suggestion! It’s just because we have so many (hundreds of thousands of photos) that we have to keep on the cloud (amazon s3) since they don’t even fit on the server that we have with Liquid Web (and we really love and rely on LW’s customer support, so I think for now it’s the best combo for us). Who knows where we’ll end up though!

      xo,
      s

    • KristenK says

      S3 is super cheap, but I guess you DO have to keep print ready (ie large) sized files in case you use from them for print…

      To put it in perspective – we helped a start-up spend about $3000 to set up up the hardware – they had to be cost sensitive; mostly using Dell servers. They have 5 static IPs and pay about $600 month for a dedicated rack (same facilities with security blah blah). It’s a social networking site so has as more pics stored (in the millions now) which uses S3 as a back-up. Anyway that’s all technical but if you ever want to explore, be happy to give you some names of folks to talk to.

  4. janie says

    You know, as a reader I really miss the number of decor-related posts you used to have. The reader redesigns were good reading and filled the spaces in between your projects. I think the amount of time you spend on comments could be way better spent doing posts featuring actual DIY stuff, whether it’s yours or someone else’s. As feedback, I read Chez Larsson and Censational Girl before I read you guys because I know they’ll have real renovating posts. And I don’t particularly care if it was them that wrote the post – CG has quite a few guest posters.

    • says

      Thanks for the feedback Janie! We actually had an awesome discussion in the comment section of yesterday’s day in the life post about bringing Reader Redeisgns back! So stay tuned…

      xo,
      s

    • Jill says

      Hey! It’s their blogiversary! Let’s celebrate all the things we love about YHL!! Don’t be a party pooper now!

    • Lisa in Seattle says

      I totally disagree. I read CG and truly admire her decorating style and DIY projects, but it really bothers me that readers ask legitimate questions in the comments that never get answered. If I could only choose one blog to read ever again, it would be YHL *because* of the interaction in the comments. Why would you suggest they change one of the things that make them stand out most in a sea of decor/DIY blogs?

  5. says

    Congrats!

    Me and my mom just started a blog and you guys have been our numero uno inspiration.
    I must say.. I’d been very envious of all you’ve accomplished and created! But now I feel overwhelmed and in need of a nap! Haha :)

    Sarah

  6. Lauren says

    “So we might have done all the things that we did to our current house in two years instead of in nine months if we weren’t home bloggers.”

    I felt a sense of relief wash over me as I read this line. Not sure why I would ever compare my house/progress to yours, but I do it all the time and really need to stop. You do this FOR A LIVING and I sit in an office all day. Time to be okay with the slow pace of my projects!

    • says

      Yes, yes, yes! Never feel bad about your pace vs. ours. We’re nuts who stay up til 1am with paint brushes in our hand, both because we love it and because it’s how we pay the mortgage!

      xo,
      s

    • Kelly says

      I agree, Lauren! We’ve been working on the lower level of our tri-level since the beginning of July, and we still have a few odd pieces of molding to reinstall and some paint to touch-up. I feel like it’s taking forever when I read about what some bloggers do over the weekend!

  7. Karen says

    Thanks for a glimpse into what makes YHL work. I had no idea it was all so complicated. LOL

    One thing I always wonder when I’m reading a post… you’re so good at including links to past posts, diy projects and how to’s.

    How do you keep track of all these links you reference?

    • says

      Oddly enough those are things we actually both have really good recall about. We’ve written over 2,000 posts but we generally can remember almost every single title for them (isn’t that kind of crazy?!) so if we’re chatting about the dining room and mention the curtains I remember that the post was called “My Babies” so I just search that in quotes on our sidebar to find the post so I can toss in a link.

      xo,
      s

  8. Sarah says

    I love this post so much I read it twice- so interesting! I CAN’T WAIT for your book! Are there any projects you want to get done before they come to photograph your house? I’m thinking you have a list…

    • says

      Oh they’re not really photographing much of our house, just projects that we’re doing (many of which will be on a white or colored backdrop, so you won’t see much of our house). Haha. We told them our house is waaay too unfinished to be immortalized in print forever. It would be so funny to see pics of our house at this stage next fall when the book comes out (in 2012) because so much will have changed we probably wouldn’t recognize it!

      xo,
      s

  9. says

    I didn’t realize it took so long to approve comments, but when you break it down, I see why it does! This is one of the features that makes your blog GREAT. There are other blogs I read that I like, but “blogger-reader” relationship isn’t there because they never respond to their comments or what the readers are saying. I feel more connected to your home’s process when I know you take the time to read our remarks. :)

  10. Tay says

    Love this post! Reading your blog is a daily (sometimes double-daily) treat, and it’s so interesting to read about the behind-the-scenes of how it works! Out of curiosity, will the book be a greater revenue generator for you when it is published? I’m sure you’ll have a whole bunch of fans out there camping out for a copy!

    • says

      We do get royalties for every copy sold (I think that’s a pretty standard thing) but we chatted with our publisher and they say that the advance is usually where people who write books make most of the money (as opposed to royalties on the back end) since you only get royalties after other fees that the publisher has incurred have been paid off (like all of the photography/printing/distribution fees, etc). So we’re trying to be smart and not really count on any royalty money since it can take years to actually pay off those other fees and see a check (and most books that are published aren’t best-sellers or anything). We’re mainly just trying to focus on making an awesome book! Haha.

      xo,
      s

    • says

      When my mum got royalties for old books she’d helped write (foreign language learning books) she always bookmarked the royalties for “treats” – this meant she never banked on it for essentials then had to scramble if it fell short and never felt guilty about spending it on treats. (There was never very much).
      It worked out well as royalties always seemed to come at the beginning of the school holidays!

  11. says

    Totally intriguing. What do you do on sick days? I assume you have gotten sick in the last 4 years. I ask because right now in our home a stomach bug traveled from our little girl, to me, to my husband and we don’t want to mooovveee! I can’t imagine trying to run a business during those circumstances.

    • says

      I work. I know that’s crazy, but I had a baby (with some pretty crazy complications) and we didn’t even miss a post. I’m telling you, we’re crazy. I might just work from the sofa or from bed, but I can answer comment questions in my pjs when I’m under the weather, so it’s not too bad.

      xo,
      s

    • Jen says

      When I read yesterday’s post, I wondered what you guys did about working while sick/post-partum too… and I immediately got a mental image of Sherry with a fever/red nose, camped out in bed, surrounded by used tissues, furiously typing on the laptop. And I knew it was true :)

      You guys rock – your blog is the only blog I read daily. I love it and really respect you guys. Congrats on living the dream!

  12. says

    Just wanted to let you know that I really appreciated this post! Great information for anyone that wants to move their blog to the next level or even run a web based business. I’m a huge fan of you guys and I hope you’re making a ton of money doing it!

    Just curious – I totally understand not wanting to share the specific dollars and cents you are making, but would you be willing to share if you are still taking a pay cut from when you were still both in advertising? I would hope that with taking on the risk of your own business, you’d be rewarded with more, but then again, it is wonderful to have the more flexible schedules (even though you work your butts off) to spend time with Clara. Take care! Amanda

    • says

      Hmm, that’s a really good question. Since I haven’t been in advertising for a few years (and John left 16 months ago) we probably still make less than the trajectory of what we would be making if we stuck with that career path the whole time. But nothing beats being home together with Clara – even if we burn the midnight oil to get stuff done!

      xo,
      s