Once again, the annual Color of the Year announcements have started rolling out VERY early. And once again, one came out before we could make our official guesses. We quickly made our picks yesterday morning (Sherry just chose two she has been hoping would be chosen for many years), and within 48 hours we already had to update this post with a TWO MORE announcements! And just like we’ve done for 2024, 2025, and 2026 – we’ll update this post every time a new one is announced so you can see all the COTY selections in one convenient place.
While color forecasting and design trends are serious business for these companies, we mostly enjoy the fun of guessing what will be picked and how people react to the choices. People were big mad at Pantone last year! You can see our predictions for this year at the bottom of this post.
What is the 2027 Color of the Year?
Each year, most major paint and color brands announce their “color of the year,” which is usually meant to encapsulate current or future design trends. So rather than having one official Color of the Year, you’ll see many selections from folks like Benjamin Moore, Sherwin-Williams, and Pantone. Some companies will also announce color collections or entire palettes. They act as commentary on both design trends and the world at large, while also helping laypeople pick trending hues. And of course, it’s all a good marketing gimmick or PR stunt for these brands… one we’re suckers for every year!
Looking at them all together like this really gives you a sense of an overall trend for that year, as well as how things are shifting across time. 2025 was notably darker and more muted than 2024, with brands going heavy on deep browns and purples. 2026 saw more variety in the hues, but things were still fairly muted and neutral (we always hope for more color than the last two years have given us).
Every 2027 Color of the Year
We are tracking 14 brands this year, but are always on the lookout for others. As of August 25, 2026, only two have announced their 2027 Color of the Year. We’ll keep this list updated as more of them roll out.
- Behr: Grounded
- Valpsar: Cottage Door
- Dutch Boy: Deep Rooted
Here’s a closer look at each color selected.
Behr’s 2027 Color of the Year
On August 26, Behr became the third brand to announce it’s 2027 Color of the Year: Grounded. They describe it as a “mossy olive with brown undertones” that turns rooms into “personal sanctuaries” and “invites a deeper exhale.” It’s an interesting continuation of terms used to describe Dutch Boy’s selection (Deep Rooted), which was announced one day before Behr’s.
Grounded is also the 4th consecutive year that Behr has selected a dark, saturated color. Perhaps it represents an ongoing trend of moody, cozy spaces. Perhaps they’re still recovering from the backlash of picking a near white in 2023, which always seems to be an unpopular pick (like Pantone experienced in 2026).
Valspar’s 2027 Color of the Year
Valspar kicked off this year’s COTY announcements with a steely blue called Cottage Door. They describe it as a “trans-seasonal color” for “thoughtful and introspective spaces,” which is a response to a cultural shift they see towards intentional, authentic, and heartfelt living. They suggest pairing it with a creamy pink and warm gray, as well as natural textures and playful patterns.
This is Valspar’s fourth year picking a Color of the Year, and you can see above that they love a blue. All of the choices are solid and reliable, but it will be interesting to see if they surprise us in 2028.
Dutch Boy’s 2027 Color of the Year
Dutch Boy was the second brand to announce, choosing an earthy orange called Deep Rooted as their 2027 Color of the Year. Both the name and the color reflect what Dutch describes as a trend toward “people seeking more grounding, authenticity, and connection.” This echoes some of the language we saw in the first announcement by Valspar.
When looking at Dutch Boy’s COTY selections over the past decade, they’ve bounced around in a nice way – from warm to cool, neutral to colorful, and light to dark. They seem to aim for saturated, statement colors with that bit of gray or “muddiness” that makes them suitable for interior spaces.
Our 2027 Color of the Year Predictions
Every year, Sherry and I like to guess 3 colors we think will show up on the list. It’s all in good fun, and you can tell below that we’re both hoping for a return to more color. In full disclosure, I saw the Valspar announcement before making my picks, but I kept Sherry in the dark so she could make her selections 100% blind.
We will update this graphic if any of our guesses are close.
More Paint Posts
If we want to see more of our favorite colors or nerd out on paint colors with us, be sure to check out these other posts below:
